How internet marketing works

Research and Strategy
This once-off document includes a broad overview of your customers, service and product offering; defines the target market and competitors in detail and delivers preferred keyword research results. Based on this data, we can then advise you on a personalised internet marketing strategy based on your objectives.

This is where we implement your internet marketing campaign focusing on:

Online Reputation Management
We’ll monitor your site performance, find out what’s trending and engage in and initiate conversations and discussions on blogs and forums. We’ll also make sure that if there is any negative online publicity – that it gets rectified pronto.
Search Engine Optimization (SEO)
This vital tool ensures your website ranks highly for chosen keywords in organic searches. We’ll implement this website specific strategy to optimize the rank of your site for your preferred keywords.
Social Media Management
We’ll set up and maintain your social network pages on Twitter and Facebook as well as social bookmarking tools such as Digg and StumbleUpon. This creates valuable engagement with customers and the general public and generates exposure and sales opportunities on a connected online community.
Digital Advertising (basically online advertising)
This includes Google Pay-Per-Click (PPC) Adwords and Facebook ad campaigns. It also includes email and mobile marketing, online site and video advertising and affiliate marketing, whereby a business rewards an affiliate for each customer or visitor they drive to their site or convert.
Web PR
We’ll set up and manage your digital press office and blog and we’ll write and post relevant industry articles and updates about any events or promotions coming up.

Tracking and Interaction
This includes setting up Google Analytics and generating reports about the visitors on the client’s site. We’ll also set-up a real-time web statistics and an online active chat solution.