Web Development / Internet Marketing Blog

  Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself in South Africa, and it brings with it massive potential.

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information that is garnered from these sites and use it to effectively target them with content, products and specials that they actually want, is a massive bonus and one that needs to be carefully considered.

  Remarketing (also known as behavioural targeting) is a Google Adwords feature that allows you to get your message across and connect with your users based on their past interaction and visits to your site. Some people think that remarketing is akin to stalking or spying on your customers, but rest assured, if it’s done in the right way, it’s simply a very clever marketing tactic.

Over the past five years social media has risen through the ranks from a relatively novel and light-hearted way to keep in touch with friends and family to a serious and highly regarded marketing strategy that can potentially catapult your brand, company, product or service to new heights.

In our previous post we explained what Content Strategy is, why it’s important and how it ties in with your CMS design as far as specifying features such as content models, metadata and work flow.

Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important in the web development industry? We break it down for you here and also tell you why it’s so necessary to develop it alongside your CMS.