Web Development / Internet Marketing Blog

It’s now (thankfully) common knowledge that a meticulously strategized social media campaign can do wonders for your brand awareness and exposure, especially when incorporated as part of your overall internet marketing campaign. Of course, social media is by no means the answer for each and every company, and even then you have to be careful to select which platform is best geared towards your brand, customers and target audience.

  Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself in South Africa, and it brings with it massive potential.

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information that is garnered from these sites and use it to effectively target them with content, products and specials that they actually want, is a massive bonus and one that needs to be carefully considered.

  Remarketing (also known as behavioural targeting) is a Google Adwords feature that allows you to get your message across and connect with your users based on their past interaction and visits to your site. Some people think that remarketing is akin to stalking or spying on your customers, but rest assured, if it’s done in the right way, it’s simply a very clever marketing tactic.

Welcome back! In part 1 of our blog post on Embracing Social Commerce we looked at: • What social commerce actually is • What consumers are saying and doing about it • What some of the benefits of social commerce are and • How it works Following on from that, we’re going to delve a little deeper into Social Commerce and look at a couple more aspects of what is set to be online marketing’s next big thing.

Firstly, what is it? “Social Commerce” stems from the integration of e-commerce and social media in the form of: forums, social shopping tools and apps, and online ratings and product reviews written by and for one’s peers. Essentially, consumers have shifted the interaction of the in-store shopping experience to that of the online experience.

Over the past five years social media has risen through the ranks from a relatively novel and light-hearted way to keep in touch with friends and family to a serious and highly regarded marketing strategy that can potentially catapult your brand, company, product or service to new heights.