Web Development / Internet Marketing Blog

If you’re a brand or company that pays attention to analytics and takes digital seriously then the chances are you know the percentage of your audience which access your website via a mobile device. If it’s significant, say more than 20-30%, then you probably already have or are in the process of developing a mobile website.

E-commerce is by no means a new concept, although in South Africa it only truly began to take hold in 2005, when people started adopting ADSL. Internationally, particularly in the US and Europe, widespread use of commerce goes back further than that. From our side, limited and often unaffordable internet access, coupled with lax implementation of security systems for making online payments and submitting sensitive information, were primary reasons for our delay in embracing e-commerce.

Content Management Systems (CMS) are by no means a new phenomenon; in fact they’ve been around in simplified form for at least a decade or two. It’s in recent years though that they’ve become increasingly popular with people and companies who require more control over their website.

It’s now (thankfully) common knowledge that a meticulously strategized social media campaign can do wonders for your brand awareness and exposure, especially when incorporated as part of your overall internet marketing campaign. Of course, social media is by no means the answer for each and every company, and even then you have to be careful to select which platform is best geared towards your brand, customers and target audience.

  Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself in South Africa, and it brings with it massive potential.

  Remarketing (also known as behavioural targeting) is a Google Adwords feature that allows you to get your message across and connect with your users based on their past interaction and visits to your site. Some people think that remarketing is akin to stalking or spying on your customers, but rest assured, if it’s done in the right way, it’s simply a very clever marketing tactic.

Over the past five years social media has risen through the ranks from a relatively novel and light-hearted way to keep in touch with friends and family to a serious and highly regarded marketing strategy that can potentially catapult your brand, company, product or service to new heights.

In our previous post we explained what Content Strategy is, why it’s important and how it ties in with your CMS design as far as specifying features such as content models, metadata and work flow.

Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important in the web development industry? We break it down for you here and also tell you why it’s so necessary to develop it alongside your CMS.